VIA DEBUTS ALBUM TRACK AND SHORT FILM “FIREFLY” ON JUNE 15
The Asheville-based duo will host the premiere of the film at a live music showcase and
fundraising event for Girls Rock Asheville.
ASHEVILLE, North Carolina (April 3, 2019) – Following the success of “Vessels of Sound:
Volume 1: She Knows” in 2017, VIA is set to release the first track off their new album along
with a short film. “Firefly,” from the upcoming “Vessels of Sound: Volume 2: Morse,” asks the
listener to reflect on the message of Morse code. The film converts it to a full sensory experience,
with visuals that evoke female empowerment and how circumstances experienced during
childhood shape us into adults.
“VIA is and has always been about bringing people together via sound. Love is a frequency.
Tune in.” says singer and songwriter Karen Austin, one half of VIA with Steven Gaona.
“’Firefly’ naturally embodies our vision of empowering, standing up for and giving voice to
women and children worldwide.”
Self described as “electronic shoegaze,” VIA’s music is characterized by layers of dreamy vocals,
layers of guitar and pulsating tribal beats that together envelop the listener in an intense mix of
ambient and industrial sounds.
“Firefly” stars actor Katie Cassenti, an Asheville native now based out of Atlanta;
It also features 16 year old dance choreographer and WNC native, Olivia Joy Harris and Karen
Austin of VIA.
It was filmed in Atlanta, Georgia, at the estate of former Coca-Cola Chairman and CEO J. Paul
Austin. Ms. Austin chose the location to honor her grandfather and pay tribute to his legacy. The
song samples Coca-Cola’s iconic “Hilltop” commercial from 1971, the brain-child of Mr. Austin’s
“Firefly” is the first in what will be a series of short films featuring VIA music, starring Cassenti
and Ms. Austin.
“Firefly” will debut at a film release party at The Grey Eagle on Saturday, June 15. The event
from 1 p.m. to 4 p.m. features women and non-binary fronted bands including VIA, Miss Jean
and the Love Cats, Kathryn O’Shea, Moonlight Streetfolk and Rooster. Proceeds go towards Girls
Rock Asheville, a 501(c)(3) nonprofit camp that empowers female, trans and gender non-binary
youth through music education. The Grey Eagle is located at 185 Clingman Avenue, Asheville,
NC 28801. All ages are welcome.